Product In Public

Discover the new "Creator Economy" breakthrough that pays you to make popular products in public while building an audience that loves you and spreads your work — even if you've struggled with imposter syndrome, overthinking, perfecting, or procrastinating in the past

I recently created a digital product and published it here on Gumroad.

I set the price to $0 to build testimonials.

2 days after announcing the product in public, free on Twitter, someone paid me $50 for a product they could have downloaded free 🤯

See ↓

The experience opened my eyes to a better way to make and launch digital products—without overthinking, perfecting, or procrastinating.

Let me explain,

The Problem:
"Perfecting In Private"

Almost every client comes to me stuck, in the same predicament:

They've invested time and money building a product or course they felt sure would sell like hotcakes.

Some managed to pull the rabbit out of the hat, but most fell flat on their face. 😞

They put the cart before the horse.

It's interesting, we always assume we know what people will buy. But the truth is, in 99% of cases, what people want and buy is something we would have never built on our own.

The Strangest Secret For Creating Success Today

I used to be the king of overthinking, perfecting, and procrastinating. But then, in 48 days, I made 5 products, the bestselling one in less than 5 hours.

What changed?

Love.

Let me explain:

Twenty years ago, I read an article in Fast Company magazine about the most powerful force in business:

"It isn't greed or ambition," the author wrote,

"THE most powerful force in business is love."

He defined love in business as

"Intelligently sharing your knowledge, network, and compassion to create value for others." 🤯

Conventional wisdom at the time was to give away the "what to" as free content, and sell the "how to."

I decided to do something different:

I started giving away the how-to and selling the "implementation," making "products that came with a coach" to solve the hard parts.

In the words of the author who wrote the article in Fast Company, I shifted from being a conventional "marketer" to becoming a "love cat."

Remember me telling you the story about how someone paid me $50 for a product they could have downloaded for free?

The $50 came from me acting like a "love cat" on Twitter. I spotted a problem, came up with a solution, and started helping people.

This ONE tweet tells the story:

The Simple Psychology of Love In Business:

This "love cat" mindset and behavior trigger a universal law, pre-wired into every human being.

It's called reciprocity and when you help people without attachment, it compels them to favor and reward you.

Your breakthrough begins with shifting your focus from your own needs and concerns to the needs and concerns of others, learning to add value without attachment, and transforming the way others see you.

The Solution:
"Product In Public"

I noticed something on Twitter:

Software developers spot a frustrating problem, make a "beta" product, invite early users, and scale to thousands in revenue with the help of a community.

They call it "building in public."

I knew about this but when I got $50 for a 'free' product, it clicked.

I'd been building in public.

Did you notice the date of the tweet I just showed you? June 6, 2021.

I started talking about the problem on Twitter nearly a year ago, announced a solution, helped a bunch of people face-to-face over Zoom, and then got stuck.

The demons came: overthinking, perfecting, etc.

It took 11 months for me to break free and make the product, but I kept helping.

Little did I know that by the time I published here on Gumroad, I'd have a bunch of people waiting in the wings to buy.

"Product In Public" saved me.

How Product In Public Works

• find a problem worth solving

• create a solution

• talk about it online

• demonstrate your expertise

• be a generous human, aka "love cat"

• invite people in early

• show your work

• build a community

Then craft and announce an offer so good people feel stupid saying no.

Gary Vee calls it jab, jab, jab, left hook.

I call it give, give, give, ask.

Stop "Perfecting in Private," It's Time To "Product In Public"

There are lots of people offering to teach you to make a product – some even free.

The difference here is that Product In Public brings together the two essential ingredients to speed up your success:

1️⃣ First, the original and proven C.O.R.E. framework I invented in 2003 to author anything faster, and

2️⃣ Second, the new Creator Economy build-in-public approach that pays you to make popular products while building an audience.

Together, this is the one, two punch to 10x your growth and income – especially when you're starting from scratch.

Discover the power of:

• finding a viable vs best idea ("best idea" is a lie that keeps you perfecting and procrastinating)
• making a product people love and recommend, faster with the C.O.R.E. Framework
• building in public, the Creator Economy way, so you have pre-sold buyers standing in line when you launch
• publishing without expensive and frustrating technology, and
• having a coach with a 23-year track record in your corner, so you overcome overthinking and imposter syndrome and you don't get stuck or stopped trying to figure out everything on your own

I recently taught a live "Make A Product Action Class" (the videos are inside) showing click-by-click how to make a product faster.

Listen to what two of the participants said:

Check out Brian's update 14 days later in the Telegram group (you get access to a private chat with me as an implementation bonus):

Okay, Time for Action

If you tend to overthink and perfect in private too, it's time to PRODUCT IN PUBLIC.

Get this training now and let's break you out of the prison of procrastination so you can prosper.

Enroll Now, and Get TWO Super-Valuable "Implementation" Bonuses FREE

The trouble with most products, even the good ones, is that you get the information, but you're left on your own to implement.

Your experience with me will be different.

You're not only getting click-by-click training and guidance to make a product in public, but you're also getting 2 amazing bonuses to help you put everything into action:

Bonus #1: Coaching Helpdesk

Every product I make comes with a coach, unlimited access to me and my team for a full month to answer questions and help you make progress (normally $49/mo)

Bonus #2: "Product In Public" Accelerator

This is a working live session over Zoom where I guide you through the steps, show examples, and answer questions – you get the live ticket and the recording (a real $297 value)

Let's do this

Get "Product In Public" now while it's fresh in your mind and a steal :)

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